How Music Effects Mood and Perception in Motion Pictures...

Music is a fundamental necessity in the world that we live in today. We all implement music in our everyday lives whether it’s professionally or solely for entertainment purposes. Some people build careers on music as musicians, composers, singers, or teachers while the latter of us just need music to get through the day whether we’re driving or at work or just need to relax. The need for music in our contemporary society affects us in a myriad of different ways--including the undeniable effect on our moods. The sound of just one note, one chord, can send an instantaneous message to the brain that, psychologically, can make us think or act in a certain way. These reactions can positively or negatively our moods depending on the composer’s†¦show more content†¦Horror movies are great examples of that concept. nbsp;nbsp;nbsp;nbsp;nbsp;Hitchcock’s brilliant masterpiece, Psycho (1960), is a perfect example of how a musical score can tell its audience what’s about to come. The most memorable scene in the film was the brutal shower stabbing scene with Janet Leigh. The use of music in this scene allows the viewer to achieve a fear beyond total comprehension. As Leigh is showering, the audience follows a POV of Bates into her room. At this point, the music gets irksome, eerie, and scary. The audience knows the inevitable doom of Leigh’s character because of the taunting music. When Bates stabbed Leigh’s character to death, one of the most famous uses of diegetic sound in film history comes into play, as each stab sounds like shrieking violins--the famous â€Å"eeeh, eeeh, eeeh† that has been parodied in later horror movies. nbsp;nbsp;nbsp;nbsp;nbsp;Along with letting the audience know what’s coming, music in motion pictures, according to Suzanne Langer, â€Å"creates an image of time measured by the motion of forms that seem to give it substance, yet a substance that consists entirely of sound, so it transforms itself. Music makes time audible, and its form and continuity sensible (53). Film music can cover up time discrepancies between real time and virtual time. The relative time that has passed in a movie can be expressed solely through music; through this medium, the cinema recreatesShow MoreRelatedEssay about How Music Effects Mood and Perception in Motion Pictures1799 Words   |  8 PagesMusic is a fundamental necessity in the world that we live in today. We all implement music in our everyday lives whether its professionally or solely for entertainment purposes. Some people build careers on music as musicians, composers, singers, or teachers while the latter of us just need music to g et through the day whether were driving or at work or just need to relax. The need for music in our contemporary society affects us in a myriad of different ways--including the undeniable effectRead MoreEssay on Sound and Image in Motion Pictures2310 Words   |  10 PagesSound and Image in Motion Pictures Motion pictures and television are audio-visual mediums and so of course engage both our visual and aural senses. The meaning and emotion of a piece is commonly thought to come from the image and that the sound at best just duplicates the meanings from the image. For example Aaron Copland has said that a composer can do no more than make potent through music the films dramatic and emotional value. (http://web.archive.org/web/20041210081146/http://citd.scarRead MoreEssay on The Short Life of Anne Frank by Gerrit Netten2196 Words   |  9 Pageswill aim to discuss and analyse my chosen documentary ‘The Short Life of Anne Frank’ by Gerrit Netten, with cinema dramatization of real events ‘The Boy in the Striped Pyjamas’ by Mark Herman. 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There is no doubt that the impact of the media on high school students’s lives is broadly considered within what is referred to as â€Å"media effects† debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, educational performance, mass consumerism, etc. three main reasons for why media influence, should be givenRead MoreBasics of Studying Literature3647 Words   |  15 Pagesrather to adopt that of historical criticism. This means that he should take into account the limitations imposed on every author by the age in which he lived. If you find that the poets of the Anglo-Saxon Beowulf have given a clear and interesting picture of the life of our barbarous ancestors of the sixth or seventh century A. 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From his early days at The California Institute of Arts, to his current film projects, Burton has always had an ability to transfer his perceptions in to a visual medium. His visual style is often a mix of fantasy, Gothic, and horror (Tim Burton Bio A E). Timothy Walter Burton was born in the shadow of the Hollywood Hills in Burbank, California, on August 25, 1958. He grew up the son of seemingly

Children With High Functioning Autism - 9243 Words

ABSTRACT Prior research exists which validates the risk of decreased emotional well-being in adults with autism. As a result, it becomes vitally important to identify factors that may contribute to this problem in order to provide increased supports and services to combat the issues. This quantitative comparative study sought to determine whether or not anxiety and/or depression (emotional well-being) of young adults with high-functioning autism is impacted by the possession or lack of a transition plan prior to their leaving high school, by comparing t-scores from the Beck Anxiety Inventory and Beck Depression Inventory, Second Edition. A sample of 32 (N = 32) young adults with high-functioning autism ages 18 to 25 participated in the†¦show more content†¦ACKNOWLEDGEMENTS I wish to thank my chair, Dr. Barry Last, committee member, Dr. Elizabeth Lozano, and the program chair, Dr. Akin Merino, for your support and allowing me the opportunity to reach this goal, despite having taken what was probably the longest road possible. Thank you to Debra Muzikar: You were the one who used your voice to help keep my project moving forward, and for this I will be forever grateful! Autism Society of the Inland Empire, Beth Burt, and Theresa McFarland: Thank you for accepting me and helping with candidate recruitment. Finally, â€Å"my humans,† thank you to those who have supported me along this path. Thank you to my editor, Dr. Sabrina Rood, who cheered me up at times when I thought there was no end to this tunnel and who helped turn my somewhat confusing words into sentences that read cohesively. Finally, thank you to Susanna Romig for helping me turn my data into beautiful visual aids. DEDICATION This research endeavor is dedicated to family, heroes, and my Rock. Family: My daughter, Kadyence Genevieve, who allowed Mommy to share her with friends and family while designing and implementing this project. My mother, Marlene, who has been supportive throughout this entire process. Heroes: Those who have positively impacted my life, both personally and professionally. Also those who bravely approach the world with a â€Å"different, not less† outlook every day, my fellow humans with

Indian Ethos and Values Essay Example For Students

Indian Ethos and Values Essay INDIAN ETHOS MANAGMENET: Oxford defines ethos as â€Å"The characteristic Spirit and Beliefs of community/ people† which distinguishes one culture from the other. Indian ethos is drawn from the Vedas, the Ramayana, Mahabharat, the Bhagwadgita, and Upnishads. Right from the Vedic age it has been discovered two basic universal truths of life. 1. The essential infinitude and divinity of all souls. 2. The essential oneness and solidarity of universe and all life. The first truth was expressed UPNISHADA as AHAM BRAHMASI (I am Brahman) Or AYAM ATMA BRAHMAN i. e. The Individual soul is Brahman Or TATTWAMASI (Thou art that). This is the first truth thought to every child. Even a poor uneducated man living in a hut knows that God is in everybody and therefore there is sameness in all. The second truth is about a holistic universe. Where at a level of pervading consciousness everything is interconnected at VYASTHI LEVEL (Individual level) my limbs, hands, legs, ears, eyes, heart, lungs†¦. Everything are me. I live in all of them. Their sorrows and joys are my sorrows and joys. Similarly at SAMASTHI level (the whole universe) I am not a single individual but I am a part of the whole universe just as my limbs are part of me. Modern science has accepted that in this holistic universe all minds and matters are interconnected at a deeper level. The basic unity of life cannot be broken. Love, sacrifice therefore emerge as the only for a meaningful living. On the basis of this holistic vision, Indians have developed work ethos of life. They found that all work, physical or mental, managerial or administrative have to be directed towards single purpose. The manifestation of the divinity in man by working for the good of others, for the happiness of others. These Indian ethos are required all over the world in present scenario in managing business and industry effectively and efficiently. Some of these ethos are as follows: THE VEDANTIC VIEW OF KARMA All work/Karma to manifest divinity, hence these must be pure, good, honest and sincere. Indian philosophy also teaches to perform every work without having any attachment to result, because results do not fall under the jurisdiction of a doer. Such thinking and understanding will change the whole attitude. Now the results will become a PRASAD-gratitude – coming from the God himself. You can now accept the result with open mind without apprehensions-just as you accept members into Karma Yoga. THE SELF (ATMAN) AS THE SOURE OF ALL POWER: Considering motivations as internal every human being has the same divine atman with immense potentialities within Vedanta brings infinite expansion of mind, breaks down all the barriers and brings out the God in man. Motivation is to be internal and not external. Such motivation involves the inner beauty and does not promote any greed in an individual to have more and more in return of his work. WELFARE OF ALL (YAGNA SPIRIT) Vedanta teaches to perform all activities. â€Å"ATMANO MOKHARTH JAGAT HITAY CHA† Serve your personal interest but do not forget others Shankaracharya has given the concept to gain perfection in individual life as well as the welfare of the whole world. UNIQUE WORK CULTURE:B Work is considered as duty or SADHANA and there is no difference between KARMA (work) and DHARMA (religion). The term DHARMA does not indicate any particular religion. Dharma is a duty to be performed in a given situation. Thus Dharma is possible through Karma only. SKILL IN ACTION AND EVENNESS OF MIND. MEANS ARE EQUALLY IMPORTANT AS THE ENDS. (YADRISI BHAVNAH YASYA SIDDHI BHAVANTI TADRUSI) Thus society acceptable values are to be followed in determining the objectives as well as in the process of achieving these objectives. Integrated human personality of self-developed manager can assure best and competent management of any enterprise, involving collective works and efforts. The refined or higher consciousness will adopt holistic attitude. It will bring out the divine in man. It will achieve perfection or excellence in whatsoever sector you work. .u3e3dc03b3cddd6ba177d290beb599d59 , .u3e3dc03b3cddd6ba177d290beb599d59 .postImageUrl , .u3e3dc03b3cddd6ba177d290beb599d59 .centered-text-area { min-height: 80px; position: relative; } .u3e3dc03b3cddd6ba177d290beb599d59 , .u3e3dc03b3cddd6ba177d290beb599d59:hover , .u3e3dc03b3cddd6ba177d290beb599d59:visited , .u3e3dc03b3cddd6ba177d290beb599d59:active { border:0!important; } .u3e3dc03b3cddd6ba177d290beb599d59 .clearfix:after { content: ""; display: table; clear: both; } .u3e3dc03b3cddd6ba177d290beb599d59 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3e3dc03b3cddd6ba177d290beb599d59:active , .u3e3dc03b3cddd6ba177d290beb599d59:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3e3dc03b3cddd6ba177d290beb599d59 .centered-text-area { width: 100%; position: relative ; } .u3e3dc03b3cddd6ba177d290beb599d59 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3e3dc03b3cddd6ba177d290beb599d59 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3e3dc03b3cddd6ba177d290beb599d59 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3e3dc03b3cddd6ba177d290beb599d59:hover .ctaButton { background-color: #34495E!important; } .u3e3dc03b3cddd6ba177d290beb599d59 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3e3dc03b3cddd6ba177d290beb599d59 .u3e3dc03b3cddd6ba177d290beb599d59-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3e3dc03b3cddd6ba177d290beb599d59:after { content: ""; display: block; clear: both; } READ: Electoral College (1859 words) EssayWe shall achieve peace, harmony and prosperity within and without i. e. , in or internal world and in our external world simultaneously. This is the ideal of Indian ethos: â€Å"ATMANO MOKSHARTHAM JAGAT HITAYA CHA† (For gaining perfection in individual life, as well as for the welfare of the world) Human and ethical values or qualities such as courage, vision, social awareness, fearlessness, integrity, pure and clear mind, truth, etc, are subjective and intangible concepts. These represent divine wealth. INSIGHTS INTO INDIAN ETHOS: Business need not be regarded evil, trained and unethical. Business is scared. It is a matter of attitude, approach and level of management consciousness. Indian ethos demands subjective management system. 1. Management attitude. 2. Humanizing the organization. 3. Interior sing management 4. Self introspection 5. Brain stilling (decision making in silence) 6. Self dynamising meditation. Indian Ethos is more vital to modern management than any other management theory for the simple reason that it takes into account a ‘whole’ man rather than approaching man in a partial fashion as the other theories do. Each and every situation can be met effectively if one takes time to reflect over it. Reflection with a tranquil mind helps in drawing out solutions from within. Such guidance from within helps a manager look at the perceived problem situation in a creative manner. It leads to a more coherent and complete understanding. India belongs to feminine – collectivistic category. In feminine oriented culture co-operation and sharing are the basic ethics and human actions are governed by the giving orientations. Feminine collectivistic managers are softness oriented. For them â€Å"Caring and Sharing† comes fist. Such managers tend to take a highly humanistic approach to management, and have a greater ability to inspire people. By taking care of subordinates, they are able to ensure achievement for them. Indian culture is predominantly a Spiritual and Inward looking culture. It has a socio-centric vision. The orientation of the spiritually dominated culture is that of welfare, the social good or the good of the greater members. Simple living and high thinking is the characteristic feature of our culture. One of the dominant features of the Indian culture is the Joint Family System. The values that are particular to our society are extremely important in the context of management, where group effort rather than an individual endeavour is more important. Living in a joint family, an individual endeavour is more important Living in a joint family, an indiviual is brought up in a system of management, which may be termed the KARAT style of management. Karta in a joint family is a fatherly figure. Everyone in the family reposes confidence in him, he is respected and he is open to constructive and respectful criticism. There is the warmth of relationship, closeness, consideration for others and a feeling of sacrifice for the larger family interest. Another characteristic of Indian culture is PURUSHARTHAS The Mission of Life. Purushartha means and connotes the aims, mission or purpose of life. These four Purusharthas comprise man’s aspiration. Purusharthas are four in number impact and significance will be lost to a significant extent. THE CRITICLAL ASPECTS OF THE INDIAN ETHOS NEED TO BE IMBIBED BY AN INTERNATIONAL COMPANY SEEKING TO SET UP BSINESS IN INDIA: Before we talk about the culture specific system of anagement suited to Indian psyche, we should first understand and appreciate the salient characteristics of Indian culture. Such an understanding is essential before embarking on the task of building the indigenous system of management. These are: †¢ Essential divinity of human soul †¢ Essential owners and solidarity of universe and all life. †¢ Philosophy of an integral experience. †¢ Family is the basic unit of social system. †¢ Rishi and ashramiac culture. †¢ Purusharth the mission. Varna-Ashram system. †¢ Spirit is free enquiry, tolerance and selective assimilation. The characteristics of Indian culture are that attends to e pervasive and enduring. When an international company is setting up business in India, it will have to look for the acceptability of their management in its present form in the Indian situation. The four basic cultural dimensions which may account for differences in management and HRD practices across culture are: the extent to which a society empahises collective rather than individual activity. the extent of power distance or tolerance for social inequility the extent of acceptance of uncertainity the extent to which a society empahises masculine values and behaviour such as assertiveness,ambitiousness and dominance etc. .u81793119acce842fee7874d662c81d2a , .u81793119acce842fee7874d662c81d2a .postImageUrl , .u81793119acce842fee7874d662c81d2a .centered-text-area { min-height: 80px; position: relative; } .u81793119acce842fee7874d662c81d2a , .u81793119acce842fee7874d662c81d2a:hover , .u81793119acce842fee7874d662c81d2a:visited , .u81793119acce842fee7874d662c81d2a:active { border:0!important; } .u81793119acce842fee7874d662c81d2a .clearfix:after { content: ""; display: table; clear: both; } .u81793119acce842fee7874d662c81d2a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u81793119acce842fee7874d662c81d2a:active , .u81793119acce842fee7874d662c81d2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u81793119acce842fee7874d662c81d2a .centered-text-area { width: 100%; position: relative ; } .u81793119acce842fee7874d662c81d2a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u81793119acce842fee7874d662c81d2a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u81793119acce842fee7874d662c81d2a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u81793119acce842fee7874d662c81d2a:hover .ctaButton { background-color: #34495E!important; } .u81793119acce842fee7874d662c81d2a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u81793119acce842fee7874d662c81d2a .u81793119acce842fee7874d662c81d2a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u81793119acce842fee7874d662c81d2a:after { content: ""; display: block; clear: both; } READ: Poem Analysisi EssayIn the above diagram, the basic or the fundamental requirement for a manager is his ‘VISION’ and attitude towards the environment in its totality i. e. Cosmic view based on cultural values. Next comes the emotional stability of the manager. He must be a self-controlled and self-propelled man. This can come by the heavy input of sattvic gunas and the constant practice of niskam karm. Job skills is the last input. Which though important, is not the ‘Core Requirement’ as the westerners view it. Hence any international company should imbibe above mentioned features seeking the business in India.

Concepts of Global Consistency and Local Adaptation Free-Samples

Question: Explain how the Concepts of Global Consistency and Local Adaptation are relevant to Success of a Global Business. Answer: Introduction Globalization has open new opportunities for organizations to trade globally and work in different parts of the world (Qu, 2012). Employees are able to move and work in organizations branches and subsidiaries on transfer or promotions. Global business has opened large markets for businesses, increased location base, enabled efficiencies and exchange if ideas. It has also led to interactions of employees from different backgrounds and countries who are brought together to work on the organizations objectives. Global consistency is the ability of an organization to keep trend to the global expectations and influences in it operations and product. This involves companys producing high quality products and services to the world market by use and access of highly skilled experts in the organizations (Smale, 2008). Global consistency allows firms to integrate its operations with the global economy. Local adaptation is a practice of foreign organization integrating with local markets and co mmunity to achieve its objectives. It refers to influences in the organization caused by the surrounding that have to be incorporated in the products and operations for the business to succeed in the foreign location. The following paper will explain the concepts of global consistency and local adaptation relevance in success of global businesses. The essay will also out a good that is likely to succeed with global consistency and a good that is likely to succeed with local adaptation. Background information Globalization of the world economy increasingly created global interactions and integration ns of culture, people and economical activities. Globalization leads to distribution of the production of good and offering of services. This was made possible by removal of barriers, high tariffs, export fees and importing quotas. This allowed business to locate their manufacturing plants and offices in different part of the world. Organizations located to regions that they could easily access raw materials, access market, labour and favorable taxes and government terms. These factors led to organizations relocating to new locations where there were resource endowments (Smale, Bjrkman and Sumelius, 2012). Globalization also leads to growth and development of organization in terms of production capacity, market share and number of employees. Organizations rapidly increased their capacity as a result of large market. Large organizations started facing management problems due to increased cost o f operation and human resource management. This resulted to decentralization of the companies to other countries to reduce the distance to the market. The firms also decentralized in order to make the organizations manageable. Globalization of the world economy has led to emerge of the concept on global convergence and local adaptation. Global business operates to serve the world market in different capacities. Peters (2013) recorded that there is convergence of the human taste and needs. This indicates that the world population desires for the same goods and terms of working. Maynard and Tian in 2004 stated that technological advancement and media has made the world a global village. This has influence to peoples preferences and want. Global business has to get skilled manpower employ in their production and processing in order to achieve high performance. Therefore the world marketing is converging to have the same taste and preference to goods and services offered. This requires businesses to adapt to high standards in production of their products. Global consistency is therefore an influence to conform to global practices and standards in production and management of people. Local adaptation requires g lobal business to custom their products and incorporate local norms in the business. Local adaptation necessitates foreign organizations to produce goods that tailored for the local market. Local adaptation enables business to make products and incorporate practices that align with the local community values, norms and culture (Chung, 2014). Local adaptation is adopted in branding, marketing practices, human resource management and ingredients of the product. These adaptations are influenced by the local society. For instance, Redbull drink bottle colors in China is red and gold while in other part of the world it color is silver and blue. This practice in this business is necessitated by the culture and belief in China. People in China associate red color with superiority and gold with prestige (Ahlvik and Bjrkman, 2015). These color combinations are highly valued in China and will make high sales in the China market. Therefore, the background information shows that the concept of global consistency and local adaptation is as result of globalization of the world economy andcompany decentralizations. Evaluation of Journals Used1. Title and Article Reference Berchtold, S., Pircher, R. and Stadler, C. (2010). Global integration versus local adaptation: a case study of MNCs in Eastern Europe. European J. of International Management, 4(5), p.524. Aim / Purpose of article The Journal aims to extending the knowledge transfer of Australian Multinational Companies to their Subsidiaries in Europe. Sample, location, method of data collection and analysis The study uses 15 MNCs in Eastern Europe. The data bused was collect from public available data, interviews, and archive materials. Findings/Interpretations reported in the article The study found that the MNCs transfer of knowledge was combined with personal relationship and cultural empany for the standardization of the products to the foreign market. Significance/contribution of the article in relation to your other articles and your topic The article outlines how the efforts of the parent company to subsidiary companies are influenced by the locally that the subsidiary operates. The study contributes on how local adaptability is necessitated by the locals and not the home country that pushes for standard products and strategies. Strengths of the article The article has an historic approaching spanning more than 10years. Weaknesses of the article The article uses sources that are more than 10 years old that might contain irrelevant information due to change in time Quotes from the article that you plan to use in your assignment MNCs firms combined standardization of products and procedures with strong personal relationships that indicate cultural empathy. Before we discuss the various ways how they tried to transport knowledge we will briefly describe the historical context to provide an impression of the institutional environment the new subsidiaries operated in 2. Title and Article Reference Ahlvik, C. and Bjrkman, I. (2015). Towards explaining subsidiary implementation, integration, and internalization of MNC headquarters HRM practices. International Business Review, 24(3), pp.497-505. Aim / Purpose of article The study aims to establish that HRM for Multinational is subject to multitude of institutional factors. The research also explores the similarity and differences that exist in traditional diffusion of HRM practices to subsidiaries of a MNC. Sample, location, method of data collection and analysis The study uses one case study that is analyzed using multiple approaches. The study uses US MNC Findings/Interpretations reported in the article The study found that there exist a difference and pressure of implementing e-HRM practices between the home country and host country. Standardization is based o0n the local capacities of the subsidiary. Significance/contribution of the article in relation to your other articles and your topic The study outlines the concept human resource in globalization and their influence in standardization of products in MNCs. This elaborates the concept of local adaptability in subsidiary companies Strengths of the article The article uses multiple analysis approach that give a detailed understanding of local adaptation in the process of integrating global consistency Weaknesses of the article The article only uses only one sample. This shows that the study can be biased Quotes from the article that you plan to use in your assignment The complex nature of the relationship between home and host country effects, pressures for standardization and resource capabilities of subsidiaries complicates factors shaping the constellation of HR practices in the MNC. Therefore, there are e-HRM practices difference in MNCs as a result of local adaptability 3. Title and Article Reference Mareck, M. (2014). Global, Local or Glocal?. Research World, 2014(45), pp.26-29. Aim / Purpose of article The article aims to outline criteria of choosing glocal, global and local strategies of branding products for multinationals. Sample, location, method of data collection and analysis The study reviews literature on the topic under study to analyze choice of strategy. Findings/Interpretations reported in the article The study found that MNC need to rebrand their products for both local markets and global markets according to the type of product. The study concluded that the MNC should keep on rebranding because a standard brand for globalization is not effective Significance/contribution of the article in relation to your other articles and your topic This article outlines the strategy to use in global market for business success. It gives criteria to use to choose between global consistency and local adaptability. Strengths of the article The study has a wide view and approach that facilitate the understanding of MNC performance in global market. Weaknesses of the article The study does not use primary data therefore prone to outdated information Quotes from the article that you plan to use in your assignment In the end people want both global and local brands- brands that make them feel part of a broader international community, but also brands that root them in their home culture, respect and represent their tastes. Hence, a glocal strategy seems to be the answer Quotes from the article that you plan to use in your assignment Glocal marketing attempts to fill the gap between local culture, preference and the globalization of marketing activities, and tries to re-establish the connection between global brands and different cultures Examples Some goods and services succeed in global consistency while others succeed in local adaptation. Manufactured goods succeed with global consistency while food products do well with local adaptation. People want to feel connected to the global community by using the same manufactured products. For instance cars, mobile phones and aircrafts are manufactured products that use global consistency. Food is much connected to peoples culture and therefore succeeds with local adaptation. For instance MC Donald applies local adaptation in it outlets to sell food. Conclusion From the essay plan, I can say that concept of global consistency and local adaptations are important in managing global business. These concepts enable formulation of strategies that enable the business to survive in the foreign market. The essay plan also shows that choice of local adaptation or global consistency is determined by the nature of the product that the business produces for the market. References Ahlvik, C. and Bjrkman, I. (2015). Towards explaining subsidiary implementation, integration, and internalization of MNC headquarters HRM practices. International Business Review, 24(3), pp.497-505. Berchtold, S., Pircher, R. and Stadler, C. (2010). Global integration versus local adaptation: a case study of Austrian MNCs in Eastern Europe. European J. of International Management, 4(5), p.524. Chung, C. (2014). MODES OF GLOBAL INTEGRATION AND LOCAL RESPONSIVENESS IN HRM OF MNEs. Academy of Management Proceedings, 2014(1), pp.17654-17654. Mareck, M. (2014). Global, Local or Glocal?. Research World, 2014(45), pp.26-29. Maynard, M. and Tian, Y. (2004). Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands. Public Relations Review, 30(3), pp.285-291. Peters, G. (2013). REVIEW: BREAKING OUT EMERGING BRANDS GO GLOBAL. Business Strategy Review, 24(3), pp.69-71. Qu, R. (2012). The Impact of Integration and Responsiveness on MNC Subsidiaries Market Orientation. Journal of Global Marketing, 25(3), pp.127-140. Smale, A. (2008). Global HRM integration: a knowledge transfer perspective. Personnel Review, 37(2), pp.145-164. Smale, A., Bjrkman, I. and Sumelius, J. (2012). HRM integration mechanism usage in MNC subsidiaries in China. Personnel Review, 41(2), pp.180-199.

The Garden free essay sample

The Garden Birds whistled In a nice, calm and fresh garden. The fresh new air came Into my lungs and refreshed my mind. Leaves fell down to the ground and the natural waterfall splashed Into the mini river. I have been on a holiday for two days now and came across this wonderful garden. People talked In the background as I walked past them towards the mall river. The natural environment was very peaceful I thought in my head . A man came towards me and had a badge on his shirt that said owner of this garden. Hi may I help you? he asked with a mannered voice. No thank you, milled at the owner. This garden was made a year ago, said the owner. This is a very peaceful and calm place to relax, I replied. The owner walked away towards other people as I walked towards another place. As I walked past the rocky path, I noticed writings on some rocks. We will write a custom essay sample on The Garden or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It said 1982- 2002 on it. This was strange. Why would a rock have years on it, I questioned myself with a suspicious look. I kept on walking towards the flower garden. The flowers here were very colorful and bright. As I got closer towards the flowers I came across a broken face on the ground.It looked Like a rock with a face on it. This got too suspicious every time I got closer to the back. I started to wonder If this place was an old cemetery. The smell of the flowers was very nice. The bees buzzed around the flower garden looking for nectar . The owner walked past with a huge spade and gloves. I quickly caught up to him. This garden is a very beautiful, I commented as I reached him. l know, he replied with a hurried look on his face. Where are you going sir? I questioned the owner with a curious look on my face.Im going to plant more plants at the back, he replied. I followed him to the back. The owner turned around and said why are you following me? Can I please see your garden project? I asked. No! his loud voice went through my ear. k, I replied. As the man walked towards the back, I quickly sneaked behind the bush and watched where he was going. The owner went in a secret door behind the huge oak tree. I pretended to look around so people wouldnt know I was following the owner. Birds flew across my face as If It were the owners guard.I walked towards the huge oak tree and opened the door. Lots of sunlight shone onto my eyes. I took steps towards the sunlight and saw heaps of tombstones and tugged up coffins. I thought in my head is this a cemetery or a garden The owner walked up to me and said Youre the flirts person to find out about this old cemetery. Oh wow, why did you turn it into a garden? l turned it into a garden because if I buried dead people here, no one would visit this place and I wouldnt get money to pay for my house bills, the owner replied with an innocent look on his old wrinkly face.Looks like Im going to report you to the counselors, with a serious look on my face. Please dont, this is the only way to get money so I can pay my house bills, the owner begged l will pay you if u dont snitch on me to the counselor, the owner kept on begging. I felt sad inside of me because he washs doing this to pay off his bills but hes was not allowed to remove a commensurately and turn It Into a garden. HIS voice walls so persuasive that. 11th madness me feel bad If I snitched on him. Can you please stop begging? I questioned the owner. Yes, with a smile on sack, alright he said with a really big smile in his face. The owner went to get the money so he could pay me back . Overall a very good first attempt at a descriptive backstops. The description was quite well done but would be better if you could go deeper in to the description. Showing the description rather than telling would benefit your writing greatly. Keep in mind tense and wordings to avoid repetition. Also try work on dialogue to help with characterization. Always have a morale to the story in sight that you can work towards to give your story meaning.

Not Without My Daughter Essays

Not Without My Daughter Essays Not Without My Daughter Paper Not Without My Daughter Paper Brian Gilbert used textual features such as lighting, camera angles, shots and music to demonstrate the conflict between the members of the Manhood family. Early in the movie there is a scene where Betty learns that Moody has no intentions of leaving Iran. Lighting and framing are used then to reflect the conflict. The room they are in is dark with very little light coming through a window. This low key lighting reflects the feelings of despair Betty feels. She feels Iran is a very primitive country and not a suitable place for her child to be raised. In addition, framing and angles are used to present the differences In power. Low angles shots are used to show Moody. The low angles reflect the power Moody has In the Iranian society. In contrast, high angle shots display Bettys lack of power, making her look small and weak. The differing angles and contrasting power they reflect foreshadow future confrontations between Betty and Moody. Lighting and framing were effectively used to show the shift in power in Iran. Later on in the movie, Moody finds Betty at the school and starts beating her, and hen Mammoth stands up to her father he hits her too. In this scene shots and framing are used to reflect the dominance of males in Iran. First, Brian Gilbert uses a high angle show Moody beating Betty. This shot effectively reflects how helpless Betty is in the Iranian culture where women have little to no rights. She can neither stand up to moody nor run away from him as he has absolute power over her. Furthermore, a long shot Is used when Moody hits Mammoth. This shot makes Mammoth look very small. Thus reminding the audience Just how different the laws In Iran are as Moody can hit his child and have no consequences for doing so. Brian Gilbert used shots and framing to portray how the newfound power has revealed just how violent Moody is and how he does not care about the well being of the rest of the family. Betty eventually escapes Moody control by leaving with a man who assists western women in similar predicaments. She calls Moody on the phone and an angry conversation ensues. Camera movement, sound and music were used to reflect the offering beliefs between the two countries and the changes in the familial conflict. For example, the camera pans around the room where Moody sits while talking on the phone with his family surrounding him. The pan allows the audience to see all of Moody family. The sheer number of people behind Moody reflects the customs In Iran as everyone views his abuse of Betty as commonplace. They do not question the morality of his violent actions nor do they care about the welfare of Betty. In Dalton, music and sound reflect a shift in power. There is no non-dietetic sound in the scene emphasizing ten conversation. I nee conversation Is Important Elector sound Decease it displays how much more confident Betty is now that she has escaped. It reflects the differences in roles of woman between American and Iranian culture as Betty is completely different when she no longer has to fear being beaten by Moody. She is now able to make her own decisions and choices. Music, sounds and camera movement were used in this scene to reflect the Iranians view of the conflict and how Betty and Mammoths freedom changed the conflict. In movies small things like the angle of a shot or the lighting of a scene can change the mood and interpretation of a scene. These subtle features were all used effectively in Not Without My Daughter to demonstrate a cultural conflict within the Manhood family. Each scene demonstrated different aspects of the familial conflict providing a clear image of how different the cultures Iran and America are. These differences not only affect familial relationships as demonstrated in the film, but also relations between the two countries.

Summary of Sartres The Transcendence of the Ego

Summary of Sartres The Transcendence of the Ego The Transcendence of the Ego  is a philosophical essay published by  Jean Paul Sartre  in 1936. In it, he sets out his view that the self or ego is not itself something that one is aware of. The model of consciousness that Sartre  provides in this essay  may be outlined as follows. Consciousness is always intentional; that is, it is always and necessarily consciousness of something. The object of consciousness can be almost any kind of thing: a physical object, a proposition, a state of affairs, a recollected image or moodanything that consciousness can apprehend. This is the â€Å"principle of intentionality† that forms the starting point for Husserls phenomenology.   Sartre radicalizes this principle by asserting that consciousness is nothing but intentionality. This means conceiving of consciousness as a pure activity, and denying that there is any ego which lies within, behind or beneath consciousness as its source or necessary condition. The justification of this claim is one of Sartres main purposes in The Transcendence of the Ego. Sartre first distinguishes between two modes of consciousness: unreflecting consciousness and reflecting consciousness. Unreflecting consciousness is simply my usual consciousness of things other than consciousness itself: birds, bees, a piece of music, the meaning of a sentence, a recollected face, etc. According to Sartre consciousness simultaneously posits and grasps its objects. And he describes such consciousness as positional and as thetic. What he means by these terms is not entirely clear, but he seems to be referring to the fact that in my consciousness of anything there is both activity and passivity. Consciousness of an object is positional in that it posits the object: that is, it directs itself to the object (e.g. an apple, or a tree) and attends to it. It is â€Å"thetic† in that consciousness confronts its object as something given to it, or as something that has already been posited. Sartre also claims that consciousness, even when it is unreflecting, is always minimally conscious of itself. This mode of consciousness he describes as non-positional and non-thetic indicating that in this mode, consciousness does not posit itself as an object, nor is it confronted by itself. Rather, this irreducible self-awareness is taken to be an invariable quality of both unreflecting and reflecting consciousness. A reflecting consciousness is one that is positing itself as its object. Fundamentally, says Sartre, the reflecting consciousness and the consciousness that is the object of reflection (the reflected consciousness) are identical. Nevertheless, we can distinguish between them, at least in abstraction, and so talk about two consciousnesses here: the reflecting and the reflected.  Ã‚   His main purpose in analyzing self-consciousness is to show that self-reflection does not support the thesis that there is an ego situated within or behind consciousness. He first distinguishes two kinds of reflection: (1) reflection on an earlier state of consciousness that is recalled to mind by memory–so this earlier state now becomes an object of present consciousness; and (2) reflection in the immediate present where consciousness takes itself as it is now for its object. Retrospective reflection of the first kind, he argues, reveals only an unreflecting consciousness of objects along with the non-positional self-awareness that is an invariable feature of consciousness. It does not reveal the presence of an I within consciousness.  Reflection of the second kind, which is the kind that Descartes is engaged in when he asserts â€Å"I think, therefore I am,† might be thought more likely to reveal this I. Sartre denies this, however, arguing that the I that conscious ness is commonly thought to encounter here is, in fact, the product of reflection. In the second half of the essay, he offers his explanation of how this occurs. Brief Summary Briefly, his account runs as follows. Discrete moments of reflective consciousness are unified by being interpreted as emanating from my states, actions, and characteristics, all of which extend beyond the present moment of reflection. For example, my consciousness of detesting something now and my consciousness of detesting the same thing at some other moment are united by the idea that I hate that thinghatred being a state that persists beyond the moments of conscious detestation. Actions perform a similar function. Thus, when Descartes asserts I am now doubting his consciousness is not engaged in a pure reflection on itself as it is at the present instant. He is allowing an awareness that this present moment of doubt is part of an action that began earlier and will continue for some time to inform his reflection. The discrete moments of doubt are unified by the action, and this unity is expressed in the I which he includes in his assertion.   The ego, then, is not discovered in reflection but is created by it. It is not, however, an abstraction, or a mere idea. Rather, it is the concrete totality of my reflective states of consciousness, constituted by them in the way that a melody is constituted by discrete notes. We do, says Sartre, apprehend the ego out of the corner of our eye when we reflect; but if we try to focus on it and make it the object of consciousness it necessarily disappears, since it only comes into being through consciousness reflecting on itself (not on the ego, which is something else). The conclusion Sartre draws from his analysis of consciousness is that phenomenology has no reason to posit an ego within or behind consciousness. He claims, moreover, that his view of the ego as something that reflecting consciousness constructs, and which should, therefore, be regarded as just another object of consciousness that, like all other such objects, transcends consciousness, has marked advantages. In particular, it furnishes a refutation of solipsism (the idea that the world consists of me and the contents of my mind), helps us overcome skepticism regarding the existence of other minds, and lays down the basis for an existentialist philosophy that genuinely engages the real world of people and things.